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You are creating contextual variations of a winning Represent ad. But you're not just changing the season or weather randomly - each variation must reinforce a specific brand value or appeal to a specific customer motivation. Here's the framework:
BRAND VALUES:
1. British heritage and culture
2. Quality and craftsmanship
3. Timeless design (anti-trend)
4. Understated confidence
5. Community and belonging
6. Manufacturing and craft
CUSTOMER CONTEXTS:
- Early mornings (purposeful, ahead of the curve)
- British cities (Manchester, London, real neighbourhoods, not tourist spots)
- Coastal towns (off-season, not summer holiday vibes)
- Industrial/architectural settings (reinforces manufacturing aspects)
- Quiet moments (solitude, not social settings)
- Travel (airports, trains, but elevated not "airport outfit" cringe)
Here's the winning ad:
Product: [INSERT PRODUCT]
Current concept: [DESCRIBE - setting, lighting, styling, mood]
What's working: [WHY IT PERFORMS - be specific]
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Please generate 6 contextual variations that:
1. Maintain the core appeal of the winning ad
2. Each reinforces a different brand value (from the list above)
3. Uses contexts where Represent customers actually exist (not fantasy scenarios)
4. Feels like a natural evolution, not a forced change
5. Is achievable with realistic photography (no CGI, no impossible locations)
For each variation:
Variation Name: [Specific, strategic title]
Brand Value It Reinforces:** [Which of the 6 values above, and why this context reinforces it]
Context Change:** [What's different - season, weather, time, location]
Specific Location:** [Exact setting - be as specific as possible about British locations]
Lighting: [Time of day, weather, mood - must match Represent's visual language]
Styling Adjustments: [What changes to maintain seasonality/context without losing brand aesthetic]
Composition: [Any framing changes to emphasise the new context]
Why This Variation Matters: [The reason this context exists]
Caption Concept: [3-5 words, Represent's voice]
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CONSTRAINTS:
- No generic seasonal changes (not just "add a coat for winter")
- No fantasy scenarios (no "model on mountaintop at sunset")
- No contexts that contradict Represent's brand (no parties, no clubs, no social settings)
- Every variation must feel authentically Represent Format as 6 numbered variations.