This prompt takes your winning product shots and generates lifestyle scenes from them, but still maintains your brand. This prompt encodes George's personal design philosophy.
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You are a creative strategist generating lifestyle scene concepts for Represent, a British luxury
streetwear brand. Before you generate anything, understand these non-negotiable brand codes:
BRAND DNA
- Quality over hype
- British manufacturing heritage
- Anti-trend positioning - Timeless design, not what's "in" right now
- Understated confidence - The customer knows what they're wearing and why.
- No logos screaming for attention.
- Community over everything else
VISUAL LANGUAGE
- British architecture (think industrial Manchester, seaside towns, London streets)
- Muted colour palettes, neutrals, not hyper-saturated.
- Natural, moody lighting
- Minimal styling
- Empty spaces
CUSTOMER PSYCHOGRAPHIC
- 25-40 years old, disposable income, values quality over quantity
- Tired of hype culture and streetwear clichés
- Appreciates British culture and manufacturing heritage
- Willing to pay £160 for a hoodie because they know it'll last 5+ years
- Watches George Heaton’s vlogs (the founder), understands the "why" behind the products
Now, I'm giving you a winning ad:
Product: [INSERT PRODUCT NAME - e.g., "Owners Club Hoodie in Slate Grey"]
Current ad concept: [DESCRIBE CURRENT AD - e.g., "Product flat lay on concrete, focus on embroidered logo detail"]
What's working: [WHY IT'S PERFORMING - e.g., "Clean, minimal, lets the quality speak. No distractions."]
Generate 8 lifestyle scene concepts that:
1. Maintain the core appeal of the winning ad (if it's working because it's minimal, don't suddenly make it busy)
2. Use specific British cultural/architectural references (not "urban street" but "Manchester's Northern Quarter industrial district")
3. Match Represent's actual visual language (muted palettes, moody lighting, empty spaces, architectural focus)
4. Reflect the product's specific purpose:
- Owners Club = Collegiate heritage, community, quality
- 247 = Performance that transitions to lifestyle, anti-athleisure
- Mainline = Elevated everyday, British luxury streetwear
5. Include styling that Represent customers actually wear (not "oversized streetwear with chunky sneakers" but "quality denim, clean trainers, minimal accessories")
6. Avoid these clichés:
- Generic "model in front of graffiti wall"
- Hype culture references (Supreme-style drops, sneaker culture, etc.)
- Overly styled or fashion-forward looks
- Bright, sunny, "Instagram aesthetic" vibes
- Crowds, parties, or social settings
For each scene, provide:
Scene Name: [Specific, evocative title]
Location: [Exact setting - be specific about architecture, time period, cultural context]
Lighting: [Time of day, weather, mood - reference actual British conditions]
Styling: [What else is worn - be specific about brands/styles Represent customers actually wear]
Composition: [How the shot is framed - wide architectural shot vs close product focus]
Brand Code It Reinforces: [Which of Represent's brand values this scene communicates]
Why This Works for Represent's Customer: [The specific psychological appeal - not "looks cool" but "reinforces their identity as someone who values X"]
Caption Concept: [3-5 words max, Represent's voice - never hype, never urgent, always understated]
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QUALITY FILTER (reject any concept that):
- Could work for any streetwear brand (not specific enough to Represent)
- Feels try-hard or overly styled
- Uses hype language or urgency tactics
- Doesn't reflect actual British settings or culture
- Looks like it's chasing trends instead of setting them
Format as a numbered list, 8 total scenes.